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Every day consumers around the globe are faced with a myriad of decisions in their quest to become more environmentally responsible citizens. Paper or plastic? Bottled water or tap water? Gas or electric? Compost Bucket or Recycling Bin? So many questions; yet so many conflicting answers. It can be overwhelming.
As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of today’s “green movement”. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They’re not here to judge, merely to guide these decisions.
Coincidentally, there are numerous real Green Police units globally that are furthering green practices and environmental issues. For example, Israel's main arm of the Ministry of Environmental Protection in the area of enforcement and deterrence is called; you guess it, the Green Police. New York has officers within the state’s Department of Environmental Conservation that are fondly called the "Green Police". The Green Police is also the popular name for Vietnam’s Environmental Police Department and the UK has a group who dresses in green as part of the Environment Agency’s squad to monitor excessive CO2 emissions.
As part of the :60 second ad, Audi worked with the band Cheap Trick to re-work their 1979 smash hit "Dream Police" into a tongue-in-cheek version called "Green Police". The Green Police are simply here to help provide answers to the tough environmental decisions we’re faced with daily. You can already find them on-line at Facebook, YouTube, Twitter and Audiusa.com. They will be making their television debut during the fourth quarter of the Big Game this coming Sunday, February 7th.
Every day, as we all embrace the Green Movement, we're finding our way to make the right choices. Audi is contributing with the Audi A3 TDI clean diesel, which was just named the Green Car of the Year by the Green Car Journal. In the Green Police ad, Audi reveals that now, American drivers have another green solution. With an A3 TDI clean diesel they can feel great about being green while also enjoying a finely engineered, luxury automobile which does not sacrifice performance or leading-edge design.
While the Audi Green Police will be reaching over 100 million on Super Bowl Sunday, we hope that their efforts provide even a fraction of the benefits that the everyday official green police units in the United States, the United Kingdom, Vietnam and Israel are having in educating their populace and enforcing environmental protection laws within their own countries.
Green and performance luxury needn’t be mutually exclusive concepts. That’s a core belief at Audi. That philosophy paid off with the all-new A3 TDI® earning the prestigious title of 2010 Green Car of the Year®.
The announcement came during the Los Angeles Auto Show as Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com presented the award to Audi of America President Johan de Nysschen. The Audi A3 TDI® was among five model finalists nominated for the award, which began in 2005.
The 2010 Audi A3 TDI® hit U.S. dealerships in late 2009 and initial sales have been promising. The A3 TDI® is the latest example of the fuel economy and greenhouse gas emissions benefits provided by the critically acclaimed TDI® clean diesel product line, following the wildly popular Q7 TDI®, which launched in June 2009. TDI® clean diesel technology was first developed by Audi 20 years ago and has come to signify the brand’s commitment to trailblazing automotive performance executed in an environmentally responsible way.
Read PRNewswire.com Articles:
Ad highlights how fun-to-drive nature needn't be sacrificed in an increasingly 'green' world.
Audi's Super Bowl commercial combines a high-energy remake from Cheap Trick entitled "Green Police" with a message about how easy it is to make "green choices".